Purpose: Rapidly interrogate the current brand to identify what’s true, what’s unclear, and what’s misaligned.

Typical inclusions

• Dissect current brand + comms (language, tone, proof points, visuals, audience cues)
• Review current positioning + purpose (what’s claimed vs. what’s evidenced)
• Alignment check against strategy and 6–12 month commercial milestones (raise, launch, partnership) — for regulated ventures (e.g. AU deep med tech) include a regulatory-pathway sanity check (e.g. TGA)
• Gaps, contradictions, and opportunities (keep / stop / start)
• Co-draft a 1-page mock launch announcement plus a handful of anticipated FAQs as a clarity test on positioning.

Deliverables (what “done” looks like)

• 1–2 page findings summary (Notion/PDF)
• 1-page Beacon artefact (mock launch announcement + FAQs)
• Clear recommendations: keep / change / test
• Priority questions to resolve before further brand work

Indicative timeline: 1/2 day (+ 1–2 hours synthesis)

Indicative cost (AUD ex. GST): $3k

Rounds: 1 round of refinement included

Purpose: Clarify what the brand is, who it’s for, and why it’s different.

Typical inclusions

• Discovery / alignment (stakeholder interviews, existing materials review; for regulated ventures, IP, trial data, and regulatory pathway docs)
• Competitive scan + category context (local and global; for AU deep med tech, includes adjacent therapeutics/devices and current standard of care)
• Target audiences & jobs-to-be-done (high level) — e.g. customers, partners, investors; or clinicians/KOLs, hospitals, regulators, patients for med tech
• Positioning territories + recommendation
• Brand platform: purpose, vision, mission, values, personality, promise
• Messaging architecture: elevator pitch, key messages, proof points

Deliverables (what “done” looks like)

• Brand platform doc (PDF)
• Messaging framework (PDF)
• “Use it tomorrow” positioning statement + elevator pitch

Indicative timeline: 2–4 weeks

Indicative cost (AUD ex. GST): $8k–$18k

Rounds: 2 rounds of refinement included

Purpose: A cohesive identity that works across investor, customer, and product contexts — and, for regulated categories like deep med tech, signals scientific rigour and clinical trust.

Typical inclusions

• Creative direction through moodboards
• Logo system (primary + responsive / lockups; sub-brand handling where needed, e.g. platform vs. product/pipeline)
• Typography + colour system (accessibility / WCAG-aware)
• Core graphic assets (patterns, shapes, icon style; data-viz style where relevant)
• Image style guidance (photography/illustration direction)
• For regulated ventures: compliance sanity check against the relevant code (e.g. TGA Therapeutic Goods Advertising Code, AHPRA guidelines)

Deliverables

• Brand identity guidelines (PDF)
• Asset pack (SVG/PNG/PDF) incl. logos, colour specs, type guidance

Indicative timeline: 3–6 weeks

Indicative cost (AUD ex. GST): $12k–$30k

Rounds: 2–3 rounds included

Purpose: Make the story legible and persuasive across decks, web, and outreach — and, for evidence-led ventures (e.g. AU deep med tech), without overclaiming.

Typical inclusions

• Narrative development (founder story + venture/thesis story; for med tech, the scientific/evidence arc)
• Key messages by audience (e.g. customers, investors, partners, community; or clinicians/KOLs, investors, regulators, patients for med tech)
• Website or deck copy framework (headlines, section-by-section bullets)
• Optional: claim discipline pass for regulated categories (separating validated vs. forward-looking; flagging items for TGA/AHPRA review)

Deliverables

• Narrative + key messages doc (PDF)
• Copy outline (Google Doc/Notion) for site and/or deck

Indicative timeline: 2–4 weeks

Indicative cost (AUD ex. GST): $6k–$16k

Rounds: 2 rounds included