Brand Building Menu
Future Mirror Workshop
Purpose: Rapidly interrogate the current brand to identify what’s true, what’s unclear, and what’s misaligned.
Typical inclusions
- Dissect current brand + comms (language, tone, proof points, visuals, audience cues)
- Review current positioning + purpose (what’s claimed vs. what’s evidenced)
- Alignment check against strategy and 6–12 month commercial milestones (raise, launch, partnership) — for regulated ventures (e.g. AU deep med tech) include a regulatory-pathway sanity check (e.g. TGA)
- Gaps, contradictions, and opportunities (keep / stop / start)
- Co-draft a 1-page mock launch announcement plus a handful of anticipated FAQs as a clarity test on positioning.
Deliverables (what “done” looks like)
- 1–2 page findings summary (Notion/PDF)
- 1-page Beacon artefact (mock launch announcement + FAQs)
- Clear recommendations: keep / change / test
- Priority questions to resolve before further brand work
Indicative timeline: 1/2 day (+ 1–2 hours synthesis)
Indicative cost (AUD ex. GST): $3k
Rounds: 1 round of refinement included
Brand Strategy Catalyst
Purpose: Clarify what the brand is, who it’s for, and why it’s different.
Typical inclusions
- Discovery / alignment (stakeholder interviews, existing materials review; for regulated ventures, IP, trial data, and regulatory pathway docs)
- Competitive scan + category context (local and global; for AU deep med tech, includes adjacent therapeutics/devices and current standard of care)
- Target audiences & jobs-to-be-done (high level) — e.g. customers, partners, investors; or clinicians/KOLs, hospitals, regulators, patients for med tech
- Positioning territories + recommendation
- Brand platform: purpose, vision, mission, values, personality, promise
- Messaging architecture: elevator pitch, key messages, proof points
Deliverables (what “done” looks like)
- Brand platform doc (PDF)
- Messaging framework (PDF)
- “Use it tomorrow” positioning statement + elevator pitch
Indicative timeline: 2–4 weeks
Indicative cost (AUD ex. GST): $8k–$18k
Rounds: 2 rounds of refinement included
Visual Identity System
Purpose: A cohesive identity that works across investor, customer, and product contexts — and, for regulated categories like deep med tech, signals scientific rigour and clinical trust.
Typical inclusions
- Creative direction through moodboards
- Logo system (primary + responsive / lockups; sub-brand handling where needed, e.g. platform vs. product/pipeline)
- Typography + colour system (accessibility / WCAG-aware)
- Core graphic assets (patterns, shapes, icon style; data-viz style where relevant)
- Image style guidance (photography/illustration direction)
- For regulated ventures: compliance sanity check against the relevant code (e.g. TGA Therapeutic Goods Advertising Code, AHPRA guidelines)
Deliverables
- Brand identity guidelines (PDF)
- Asset pack (SVG/PNG/PDF) incl. logos, colour specs, type guidance
Indicative timeline: 3–6 weeks
Indicative cost (AUD ex. GST): $12k–$30k
Rounds: 2–3 rounds included
Storytelling
Purpose: Make the story legible and persuasive across decks, web, and outreach — and, for evidence-led ventures (e.g. AU deep med tech), without overclaiming.
Typical inclusions
- Narrative development (founder story + venture/thesis story; for med tech, the scientific/evidence arc)
- Key messages by audience (e.g. customers, investors, partners, community; or clinicians/KOLs, investors, regulators, patients for med tech)
- Website or deck copy framework (headlines, section-by-section bullets)
- Optional: claim discipline pass for regulated categories (separating validated vs. forward-looking; flagging items for TGA/AHPRA review)
Deliverables
- Narrative + key messages doc (PDF)
- Copy outline (Google Doc/Notion) for site and/or deck
Indicative timeline: 2–4 weeks
Indicative cost (AUD ex. GST): $6k–$16k
Rounds: 2 rounds included