Challenge

adidas Originals needed an Australian moment for its global “Unite All Originals” platform, something that street-culture audiences would actually turn up to, rather than tolerate.

Strategy

The work was embedded in the official program of Carbon, a street culture and art festival, where audience and artwork would share the same floor.

Creative

At Colliderscope, guests were 3D-scanned on arrival and their avatars threaded into a live projection show. Anyone could take the controls and warp the visuals while the DJs ran the dance floor. The result was less a brand activation than a piece of participatory art with three stripes.

Results

Colliderscope ran as part of Carbon's official program and earned adidas Originals a credible foothold in the cultural calendar it most wanted to be part of.