Challenge

Open Banking is a system that lets people securely share their banking data with approved third‑party providers - with their consent. Banks slow to embrace it risked having transparency redefined for them by challengers.

Strategy

Instead of hiding Open Banking behind legal language, the work treated it as a product moment - a chance to earn trust in real time.

The premise: if transparency is inevitable, the bank that explains it best becomes the bank customers feel safest with.

Creative

The onboarding experience that sat somewhere between an explainer and a product, translating the regime into household terms and showing customers, line by line, why allowing access might actually be in their interest.

Product

A concept experience demonstrating how a bank could introduce Open Banking as part of its everyday product, rather than bury it in a settings menu.

Results

The work was used to make the internal case for treating Open Banking as a brand position, and has since served as a reference point in client conversations across the financial services sector.