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Bringing mental health awareness to the classroom

Tags
Experience StrategyService StrategyExperience VisionProduct VisionProduct StrategyPrototyping
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Beyond Blue Be You Digital Strategy

This initiative transformed Be You’s digital landscape to empower educators and improve youth wellbeing.

Summary

Project Overview

The Be You Digital Strategy initiative was designed to transform the digital experience of Be You, a programme supporting mental health in educational communities. This strategy aimed to align Be You’s digital channels with its 2020–2023 Strategic Plan, enhancing user experiences, strengthening educator capabilities, and supporting learning communities through innovative tools and processes. The project included a comprehensive current-state assessment and a future-state roadmap .

Objective

To develop a comprehensive digital strategy that:

  • Simplifies user experiences.
  • Leverages data to deliver personalised services.
  • Aligns processes and governance across partner organisations.
  • Establishes a clear roadmap for innovation and improvement.

Outcomes

  • Strategic Alignment: Unified vision and strategy for Be You’s digital transformation.
  • User Empowerment: Tools and recommendations to simplify access, personalise experiences, and support educators.
  • Enhanced Collaboration: Improved processes and shared platforms for Be You’s delivery partners.

Approach

Discovery

  • Conducted 790 minutes of interviews and surveyed 39 educators to identify pain points and opportunities.
  • Reviewed over 341 pages of reports and documents to establish a detailed understanding of current-state challenges.

Future-State Co-Design

  • Developed a digital vision and inclusive design principles through co-design workshops with stakeholders.
  • Created aspirational journey maps and hero profiles to inspire user-centric solutions.

Operating Model Blueprint

  • Designed a comprehensive operating model to integrate people, processes, governance, and technology.

Prioritisation and Roadmap

  • Divided recommendations into three horizons, addressing immediate needs, scaling efforts, and future-focused innovation.
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Key Insights

Simplification

The registration process was a key pain point, with only 24% of users completing the form successfully.

Inclusivity

Hero profiles highlighted the need for tools addressing time-poor educators, overwhelmed managers, and marginalised communities.

Data-Driven Decisions

A lack of data centralisation and analytics hindered decision-making and personalised experiences.

Collaboration

Disparate tools and inconsistent processes limited collaboration between Be You’s delivery partners

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Deliverables

Digital Vision

  • “Designed to connect and give power to educators and support the wellbeing of children and young people.”
  • Supported by six guiding principles: empathetic, data-driven, actionable, simple, informed, and adaptable.

Hero Profiles and Journeys

  • Created edge-case personas to drive inclusive design.
  • Developed future-state journeys and concepts to illustrate user-centric improvements.

Operating Model Blueprint

  • Addressed governance, culture, and tools for seamless integration and collaboration.

Roadmap

  • Horizon 1: Quick wins like digital training and WCAG audits.
  • Horizon 2: Scaling processes and governance.
  • Horizon 3: Advanced collaboration tools and platform maturity
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My role as leader

Strategic Visioning

  • Defined and refined the digital vision to empower educators and improve youth wellbeing.
  • Ensured alignment of the digital strategy with Be You’s overarching goals and funding timelines.

Stakeholder Collaboration

  • Facilitated workshops and interviews with representatives from Beyond Blue, Headspace, Early Childhood Australia, and educational professionals.
  • Engaged stakeholders to prioritise opportunity areas and gather insights for future-state designs.

Research Oversight

  • Directed a 22-day discovery process, including heuristic evaluations, interviews, surveys, and technology audits.
  • Synthesised findings into actionable recommendations.

Experience Design

  • Oversaw the creation of hero profiles and future-state journey maps to inform human-centred design.
  • Advocated for inclusive design principles to address edge cases and improve overall accessibility.

Roadmap Development

  • Structured the implementation roadmap into three horizons, covering quick wins, scalability, and long-term innovation.
  • Ensured alignment between technical capabilities, governance, and organisational culture